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This Super Tuesday, GOP Candidates Get Social
Social media stepped boldly into the political spotlight in both the run-up to and the wake of Barack Obama’s election in 2008. His campaign team was lauded (and feared, too) for their abilities to...
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Big Data Pushback? 86 Percent of Americans Vote No On Tailored Political Ads
This election year, tailored political advertising is hot. Campaigns and other interest groups across the spectrum are combing through big data to identify and communicate the “right” message to the...
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Did 7-Eleven Take A Risk By Mixing Customers with Coffee and Politics?
While many are looking at tailored political advertising as a way to “push” their messages out this election season, 7-Eleven is taking a different tack, focusing on the customer experience and showing...
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Twitter and the Presidential Debate: Trends for Social Media Marketers
Logo courtesy of Twitter The Presidential debates between President Barack Obama and former Massachusetts Governor, Mitt Romney, have created an avalanche of conversation and activity across social...
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Marketing Saturation In Political Campaigns: How Much Is Too Much?
Image courtesy of Wikimedia Commons We managed to make it through the most ad-heavy election cycle of all time, with spend for television commercials alone reaching nearly $1 billion. As Americans...
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